Crane & Canopy: Quality Home Decor At Attractive Prices
San Francisco based Crane & Canopy launched earlier this week as a new online retailer in home decor.
What was the impetus?
When I purchased my first home, I wanted to decorate it with superior quality and beautiful designs at a price point that didn’t make purchasing home goods seem like an investment… I talked with many of my friends who were also decorating their homes, and almost all of them were frustrated by the same things – expensive price tags and limited selection of affordable styles. That was my ‘aha!’ moment for creating Crane & Canopy. Karin Shieh, co-founder and head of marketing at Crane & Canopy.
Shieh and partner Christopher Sun are using the “no middleman” approach to eCommerce, a trend that seems to be sweeping the retail industry. This direct-to-consumer model allows them to sell department store quality and design at attractive price points. High quality at low prices should appeal to their target market: young, urban females. I’m thinking their market is probably a lot like you and me: shoppers of West Elm, CB2, and local decor boutiques.
The company launched with their inaugural bedding collection inspired by San Francisco neighborhoods. Why bedding? After conducting research, Karin and Christopher learned that shopping for bedding is a big pain point for women. Check out some of my favorite designs:
Crane & Canopy Bedding Details:
- Signature two-toned duvet is an easy solution for dressing up any bed.
- Standard duvets have hidden zip closures and ties to keep the duvets in place.
- Prices start at $99 for a queen/full sized duvet cover.
- Bedding features 300+ thread-count, 100% cotton, extra long staple cotton.
- Sizes range from Full to Cal-King.