Posts tagged Summer 2010

H&M Swimwear 2010 Ad Campaign

image of H&M swimwear ad campaign Summer 2010

H&M’s swimwear 2010 ad campaign features supermodels Daria Werbowy, Julia Stegner, Erin Wasson, Sasha Pivovarova and Lara Stone (they all look fabulous here). The new swimwear collection will be launching this month, shot by photographer Patrick Demarchelier at St. Barts in the Caribbean. The swimwear collection mixes safari with ethnic detailing and prints. I totally dig the mismatch trend thats carrying over from last season.

In video’s that launched with the ad campaign, all five models talked about their best beach memories (smart marketing move by H&M). Check out the videos on hm.com.

image of H&M swimwear ad campaign Summer 2010 bikinis
image of H&M swimwear ad campaign Summer 2010 bikinis buddies
image of H&M swimwear ad campaign Summer 2010 black

Layer on the rings

image of abbey lee kershawbelle layered rings

Layering rings is a huge look right now. Models such as Abbey Lee Kershaw (pictured here) can flawlessly pull this look off (probably because they work with high ticket stylists). Right we’re hearing that stylists are inspired by the hippy, 70s movement; incorporating mood rings and cabochons wherever they can.

image of abbey lee kershawbelle layered rings 2

Styling tip for the average ladies: Rather than punky skulls and knuckeldusters or the overly blingy sparkly cocktail rings, try stones like turquoise, amber, aquamarine, garnet, lapis lazuli and onyx. Below is an image of Kristine F from Larvik, who has the look down in her Hunter Child outfit post on Lookbook.nu.

image of hunter child kristine f on lookbook.nu

4/8 Marie Claire & MANGO SF Shopping Night

San Francisco Mango Shopping Event April 8

Come out to MANGO Thursday night for some treats, drinks, clothes and networking.

Everything in the store is 30% off, including their new collections spring and summer. Further enticement comes in the form of snacks, sparkling wine, free Mango military bags for the first attendees and tunes from DJ Sonny Phono.

During the event, Marie Claire Merchandising Director Mary Filar will be playing personal shopper, so it’s a great chance to get style advice on spring and summer looks from an expert source.

Event Details:
When: Thursday, April 8, 5-8:30 p.m.
Where: Mango Westfield, San Francisco Centre, 865 Market St, SF.
RSVP to [email protected]

4/1: Spring Forward Fashion Party

Image of Debut the Christopher Collins Spring Collection 2010 olive skirt
Image of Debut the Christopher Collins Spring Collection 2010 orange dress
Image of Debut the Christopher Collins Spring Collection 2010 white jacket

Local designer Christopher Collins will debut his Spring 2010 collection tomorrow night (4/1) at his Sutter Street boutique. The collection ranges from feminine silhouettes with subtle retro touches to thoroughly modern pieces ready for everyday wear, and is definitely worth checking out in person.

Party Details:

The Christopher Collins Spring Forward Fashion Party, 5-9 p.m. on April 1 at Christopher Collins Boutique, 1116 Sutter St., San Francisco.

Party will consist of free wine and bubbly, shopping deals and fun extras such as eyebrow waxing and consultations from a Di Pietro Todd colorist.

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