Image of Shortomatic board shorts

In the past few years a wide array of products consumers can design themselves have hit the market. I just learned of yet another company, offering a different design-your-own-product line, custom designed board shorts for the boys!

At consumers upload their own artwork for a truly customised swim style. All customers need do is indicate their waist size and then upload the graphics they have in mind. They then position and size the art, choose their colours and add text for use on the waistband. Voila!

Those feeling less creative can also browse Shortomatic’s curated gallery of existing designs – currently, there are close to 700 exhibited there