Swedish House of Dagmar S/S 2010

The up and coming Swedish line, House of Dagmar have some eye catching designs that everyone should take note of. The design house is founded and run by three sisters with perfectly complementary skills – “Dagmar was founded by the Swedish sisters Kristina Tjader, Karin Soderlind and Sofia Malm. Kristina Tjader is designer, educated at ESMOD Ecole Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M and other Swedish brands. Karin Soderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.”

“The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.”

The style can best be describe asa very swedish, clean, modern “arty chic”. You can find the barnd at Revolve Clothing. In 2007, House of Dagmar won a fashion show by Gen Art-NY during NY Fashion Week!