Ray A. Smith at the Wall Street Journal recently ran a piece on how L.L. Bean and Lands’ End are trending towards a hipper customer. The story had the twitterverse talking all New Years’. ” L.L. Bean and Lands’ End don’t exactly bring to mind the word “cool.” Both catalog retailers are trying to amp up their style with new lines for younger customers. This means the virtual disappearance of the baggy pleated khakis that were prevalent in both lines. L.L. Bean, a 97-year-old icon of New England style, is also introducing dressier clothes, suits for men, heels for women, and updating classic items like canvas tote bags and hunting boots with new colors and materials.”


Link to previous story on Style Bust: Alex Carleton’s new signature Collection for L.L. Bean