In a fortuitous turn of affordable fashion brilliance, Prada is launching light, perfect bring your own bags for shopping, summer beach tote or gym tote bag. The bring your own bags are produced in the traditional Prada fabric embellished with select archive printss, which you might recognize from runways past. The soft, spacious and structure-less shape is just right for your grocery store assortment of goodies, afternoons at the beach and picnics in the park.

The B.Y.O. Bags will be available exclusively at Prada boutiques starting this month for $295. Yes, this is a bit expensive for a grocery bag..we might need to stop eating for a few weeks to recoup the cost.