My only experience with Jantzen to date was watching my mom, aunts and grandma try on these old-lady-like swimsuits at Herberger’s department stores while I was growing up.

Now that the brand has turned 100, it seems like their doing something that might be current, and less old-lady-like. Take a look at some pieces off their new Heritage Collection, a collection inspired by swim looks over the past 10 decades.

Image of Jantzen Heritage Collection 50's inspired suit
Image of Jantzen Heritage Collection 40's inspired suit
Image of Jantzen Vamp Style Maillot suit

To celebrate its big birthday, Jantzen is kicking off a series of centennial promotions at stores around the United States. In April, they will run a promotion with Harper’s Bazaar and Dillard’s department stores. In May, there will be a promotion with Elle and Macy’s to create an event called “Swim Days: What Suit’s Your Style,” a road show it will take to nine Macy’s stores around the country. Finally, Jantzen is sponsoring “100 Years of Timeless Glamour” at the Art Institute of Portland, Ore., its hometown. In addition to swimsuits, imagery, celebrity advertisements, and accessories, the installation includes a 21-foot fiberglass version of its Diving Girl logo.