Posts tagged swimwear

S/S 2011 Onia’s Swim Trunk Collection

image of Calder Onia Swimtrunks

image of Onia Swim Trunks

When Carl Cunow needed to find new swim trunks he went to the dependable men’s floor at Barney’s Co-op and was thoroughly disappointed with his options. Rather than settle for loud surf shorts, or the unthinkable mankini, he decided to design his own. He left his job in Product Development at Steven Alan and started Onia. Carl designs the swimwear while his partner Jake Post headers up the sales team.

Carl Cunow brought a lot of personal experience to the table when designing the collection. He opted for a cotton-nylon blend for the suits because it has both a soft hand and dries quickly. Carl also notes that unlike traditional swim trunk material (nylon suplex) his cotton-nylon blend doesn’t stick the wet legs.  The styling of the trunks themselves was intended to be versatile. Men prefer to wear the same trunks on the beach, playing beach volleyball and to the bar.

image of Onia swim trunk

The collection consists of 3 styles: snap-closure “Calder” trunks, “Alek” board shorts and the “Amaury” board shorts, each available in two lengths. The trunks sell for around $130 a pair. All trunks feature a zip fly, and come in an array of colors from neutral khaki and black, to burnt orange and forest green, to ocean blue. Select prints are also available (and are more expensive than the solid colors).

image of Onia Swim trunks


Onia swimwear can be found in New York at Rogan and Steven Alan. You can also find the trunks online at Bonobos.

Photographs by Douglas Lyle Thompson.

Survey Reveals Secrets About Women And Bathing Suits

image of denise crew for fitness magazineFITNESS Magazine Polled More Than 1,000 Women to Get the Scoop on Stripping Down and Suiting Up

A new survey from FITNESS magazine reveals that women are bringing body issues with them to the beach. 80% of women polled for the magazine’s swimsuit survey say they feel other women are judging them when they wear a bathing suit and 48% say they’d only feel confident flaunting a bikini after losing more than 20 pounds.

FITNESS magazine polled women ages 18 and over to get the scoop on how they really feel about swimsuit season, what celebrity body they are dying to have and what they would give up to have a swimsuit model’s body. The results appear in the June 2011 issue, on stands May 17th.

An excerpt from the FITNESS Swimsuit Survey results:

Hollywood’s Best Beach Bods

  • Jennifer Aniston—37%
  • Jennifer Lopez—27%
  • Beyonce—20%
  • Cameron Diaz—11%


Other Women, The #1 Beach Nightmare

  • 89% of women rated other women as the toughest swimsuit critics on the beach
  • 60% of women admitted feeling less in shape compared to other women on the beach
  • 53% of women say seeing a woman with a perfect body on the beach raises negative feelings of envy and insecurity
  • 32% of women surveyed named their boyfriend/husband as the person they trust most to give an honest opinion on how they look in their swimsuit.

Body Language

  • 86% of women feel sexier wearing lingerie than a bikini
  • 65% of women say finding the perfect swimsuit is harder than finding the perfect jeans
  • 48% say they’d need to lose 20 or more pounds before they’d feel confident in a bikini
  • 40% of women say their favorite body part to flaunt at the beach is their cleavage

“The survey results shed light on the complicated relationship women have with their bodies and how much time is spent worrying about what other women think…It is so important to make sure women are empowered to embrace their imperfections and celebrate their bodies-no matter what shape or size.” says Betty Wong, Editor-in-Chief of FITNESS.

For the full results of the survey pick up a copy of the June issue of FITNESS, or check out Surprising Swimsuit Secrets. Also, check out Style Bust’s latest post on swimwear trends for 2011.

3 Swimwear Trends for Summer 2011

With the weather finally warming up we’re all eager to hit the beach. Whether you’re soaking up the sun in Manhattan Beach or Greece, the most important decision of the swimming season is which swimwear pieces you’ll be wearing.

This year is taking a look at our favorite 3 ‘in’ styles in swimwear, helping you choose the piece of swimwear that is perfectly inline with 2011’s fashion trends.

Option 1: Vintage Style Swimwear
Vintage inspired swimwear has a huge presence in 2011. The look doesn’t have to consist of the strawberry cheesecake, or mod striped clichés. Nor does a vintage bikini or swimsuit have to be like a pin-up girl costume (thank god). This year many swimwear designers are infusing vintage details into modern pieces. They are incorporating some high-waist bikini bottoms, as well as vintage prints on one piece suits and more modern bikini silhouettes.

image of Anthropologie Swimwear 2011
image of Anthropologie Vintage Swimwear 2011

Vintage Style Swimwear from Anthropologie.

Option 2: The Metal Details
There have been metals accents and embellishments on swimwear for many seasons. The look has gone to the extreme this time around. We think this look is sexy and eye-catching. It’s just as appropriate for the school teacher as it is the Harley-Davidson rider. We just caution that people who buy heavily accessorized swimwear don’t overdo it with the jewelry. Since this trend is not entirely new, the metal detail swimsuit will be a safe bet for 2012 and beyond.

image of beach bunny swimsuit april-in-paris

April In Paris Suit by Ladies Beach Bunny Swimwear.

image of Victorias Secret embellished swimsuit

Embellished Suit by Victoria’s Secret.

Option 3: Crochet Swimwear
Influenced by the return of the Spring 2011 crochet trend, crochet swimsuits and crochet bikinis are not just on-trend this season, they’re the must-have swimwear style for 2011. Our favorite feature of crochet swimwear is that it borders neatly on day wear. Pair a crochet one piece with denim cut-offs for a perfect festival fashion look; or with wide-leg pants or a midi-skirt for those resort afternoons.

image of Lisa Maree Swimwear 2011
image of Lisa Maree Crochet Swimwear 2011

Crochet Swimwear by Lisa Maree.

H&M Swimwear 2010 Ad Campaign

image of H&M swimwear ad campaign Summer 2010

H&M’s swimwear 2010 ad campaign features supermodels Daria Werbowy, Julia Stegner, Erin Wasson, Sasha Pivovarova and Lara Stone (they all look fabulous here). The new swimwear collection will be launching this month, shot by photographer Patrick Demarchelier at St. Barts in the Caribbean. The swimwear collection mixes safari with ethnic detailing and prints. I totally dig the mismatch trend thats carrying over from last season.

In video’s that launched with the ad campaign, all five models talked about their best beach memories (smart marketing move by H&M). Check out the videos on

image of H&M swimwear ad campaign Summer 2010 bikinis
image of H&M swimwear ad campaign Summer 2010 bikinis buddies
image of H&M swimwear ad campaign Summer 2010 black

Jantzen turns 100

My only experience with Jantzen to date was watching my mom, aunts and grandma try on these old-lady-like swimsuits at Herberger’s department stores while I was growing up.

Now that the brand has turned 100, it seems like their doing something that might be current, and less old-lady-like. Take a look at some pieces off their new Heritage Collection, a collection inspired by swim looks over the past 10 decades.

Image of Jantzen Heritage Collection 50's inspired suit
Image of Jantzen Heritage Collection 40's inspired suit
Image of Jantzen Vamp Style Maillot suit

To celebrate its big birthday, Jantzen is kicking off a series of centennial promotions at stores around the United States. In April, they will run a promotion with Harper’s Bazaar and Dillard’s department stores. In May, there will be a promotion with Elle and Macy’s to create an event called “Swim Days: What Suit’s Your Style,” a road show it will take to nine Macy’s stores around the country. Finally, Jantzen is sponsoring “100 Years of Timeless Glamour” at the Art Institute of Portland, Ore., its hometown. In addition to swimsuits, imagery, celebrity advertisements, and accessories, the installation includes a 21-foot fiberglass version of its Diving Girl logo.

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