Monthly Subscription for Shoes
Kim Kardashian is the Founder and Chief Stylist of ShoeDazzle, which offers monthly shoe subscriptions to its users.
Users of ShoeDazzle begin their membership by taking a fashion survey to build the users style preference profile. Each month, ShoeDazzle’s sends the user an email with five new shoe choices, handpicked to suit her personality and fashion preferences. The user logs into the site to select the pair she wants, and it gets shipped out for free. Monthly membership costs $39.00, which covers the shoes and shipping. Members can skip a month’s selections, in which case they won’t be charged; they can also return or exchange shoes they don’t like.