Diet Coke Partners with Nails Inc.
Diet Coke has inked a deal with Nails Inc. to produce a and four-piece collection of nail color. The nail polish can be ordered online through Asos.com, which has a partnership with the soda brand. The four-piece collection includes the nude London hue, a deep purple nod to Paris, a passionate red for Milan and a bright fuchsia pink for NYC…the colors sound appropriate for the cities they represent, but tell me Diet Coke, did you come up with the colors or was Nails Inc. doing some hand holding?
I feel like I’m missing something. Why really, would Diet Coke get into the Beauty industry? Should I be expecting more off brand collaborations out of Coke, or is this a one-off, random partnership? Someone make sense of this for me!