Posts tagged collaboration

Food is Fashion This Holiday at Barneys

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Barneys New York will take holiday shoppers on a culinary journey through their “Have a Foodie Holiday” window displays. In a partnership with the Food Network/Cooking Channel and Illycaffe, Barneys says the windows will feature the “rock stars” of the food world.

The windows will be unveiled Nov. 16 at a book party for Lee Brian Schrager’s new book, “The Food Network South Beach Wine & Food Festival Cookbook: Recipes and Behind-the-Scenes Stories from America’s Hottest Chefs.” One window will highlight the Bad Boys of Food (Bobby Flay, Jean-Georges Vongerichten, and Mario Batali), another will display the Ladies (Paula Deen, Cat Cora, Rachael Ray, and Anita Lo) a third will display Trailblazers like Julia Child and Jamie Oliver.

Insiders say that this collaboration is just one more example of how “the cultural power of food is on the rise,” with a special appeal for Gen X shoppers. “Chefs have become tastemakers in so many ways, from gentrifying urban neighborhoods with their restaurants to inspiring the fashion world with their bravura.” Others are saying that this collaboration should help Barney’s holiday performance.

I’m not sure a department store that has high-end cafe’s within select stores should plan to bank on food celebrities, and their fans. To me, it’s a long stretch. Do you think the average Paula Deen fan makes it to NYC, let alone to shop at Barneys? I feel like the Barnes and Noble would have a better shot of success with windows displaying food since they sell the books. Maybe I just have to wait until 11/16 to get more perspective on the windows.

Hanes x Jet Blue

Apparel maker Hanes is partnering with JetBlue Airways during the month of June to gift customers on overnight JetBlue flights with complimentary Hanes Lay Flat Collar Undershirts. (I’m not exactly sure what the ladies are supposed to do with this men’s shirt – especially if their single, or lesbian.)

The t-shirts are an added component of JetBlue’s complimentary Shut-Eye Service that features a “Snooze Kit” with earplugs, eyeshades, and “good morning” hot towel service. In addition to the t-shirts, Hanes said it will also screen new airplane-themed ads on JetBlue’s PlusTV network which airs on all United States domestic flights during June, and is currently offering visitors to its Facebook fan page a chance to enter a weekly drawing to win two JetBlue round-trip travel certificates and a gift card. “Hanes has always been committed to providing superior comfort, which is why we are constantly creating new innovations that make people look and feel better,” said Sidney Falken, Senior Vice President, Hanes. “We are very excited about our new humorous airplane-themed ads, which communicate the benefits of our Hanes Lay Flat Collar Undershirts. Partnering with JetBlue Airways to display the ads and sample product seemed like a fun and relatable way to bring the marketing campaign to life.”

Erin Wasson for Low Luv Jewelry

After Erin Wasson’s success designing for Alexander Wang’s runway collection one of the most down to earth and well known model turned designer turned stylist now dabbles in jewelry. Her pieces are designed in collaboration with Low Luv Jewelry. The pieces are constructed from 14-karat gold and silver-plated materials. Wasson’s Spring collection was inspired by Nordic and Aztec designs. These pieces she’s made exclusively with Low Luv are much more affordable than her runway pieces, obviously.

Levi’s Launches “Levi’s Pioneer Sessions”, The Revival Recordings of Iconic Songs

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Levi’s continues in its tradition of bringing great jeans and great music together with today’s launch of “Levi’s Pioneer Sessions: The Revival Recordings,” an innovative campaign that features musical artists who have a pioneering spirit, similar to that of the Levi’s brand. An original series of musical recordings by diverse musicians including Nas, The Swell Season, She & Him, The Dirty Projectors, Colbie Caillat, The Shins, Raphael Saadiq, Bomba Estereo, Jason Mraz and John Legend and the Roots. These musicians will be signing remakes of hits from past decades such as “Hey Young World” by Slick Rick, “I Dreamed I Saw St. Augustine” by Bob Dylan, “Maria” by Blondie and “Pump Up the Jam” by Technotronic to name a few.

Beginning today through the first of July, The “Levi’s Pioneer Sessions: The Revival Recordings” series features the release of two singles each week that can be downloaded for free. Take advantage of this opportunity to score some free music on Levis!

Chan Luu Partners With Banana Republic for Limited Edition Collection

Banana Republic has teamed with renowned jewelry designer Chan Luu, to create a collection of limited-edition bracelets. The bracelets will launch on May 20 exclusively at Banana Republic’s San Francisco accessories-only concept store, Edition by Banana Republic.

The pieces showcase Chan Luu’s signature wrap style bracelet. The bracelets consist of custom-dyed thread or leather with unique semi-precious stones, gold or sterling silver. The 17-piece collection includes four different styles in a variety of colors. The bracelets will range from $95 to $225.

The collection will be sold exclusively at Edition and will debut at an event honoring the store’s one-year anniversary. It will then be rolled out to select stores in the U.S., Canada and Japan and online in the U.S. only beginning August 10.

Simon Kneen, Creative Director and EVP of Design says.

“I’m excited to offer Banana Republic customers Chan Luu’s signature interpretation of Banana Republic’s effortless style aesthetic. Our brand is a great destination for jewelry so this adds a little something special into our already-exciting fall jewelry collection.”

Common Projects Spring 2010

Common Projects is a collaboration between designers Flavio Girolami and Prathan Poopat. Inspired by the lines and shapes of everyday objects, they design their shoes with a tailored approach while using the finest materials and techniques.

Common Projects Spring 2010 shoes are getting a lot of attention around the new colorways in their 5-Hole Slip On. The shoes are featured in three color tones for Spring and Summer, including white/yellow, white/red, and white/black. All feature the superb quality Common Projects has become synonymous for over the years.

Wong Wong x Happy Socks “World Cup 2010″ Collection

New York-based design collective Wong Wong join forces with Happy Socks in a “World Cup 2010″ collection. Traditional football powerhouses are a notable theme alongside the inclusion of World Cup 2010 hosts, South Africa. The whole collection includes socks supporting the flags of countries: Argentina, Brazil, England, France, Germany, Holland, Italy and South Africa. The socks are available online at The socks release May 21st, 2010 at select retailers.

Diet Coke Partners with Nails Inc.

Diet Coke has inked a deal with Nails Inc. to produce a and four-piece collection of nail color. The nail polish can be ordered online through, which has a partnership with the soda brand. The four-piece collection includes the nude London hue, a deep purple nod to Paris, a passionate red for Milan and a bright fuchsia pink for NYC…the colors sound appropriate for the cities they represent, but tell me Diet Coke, did you come up with the colors or was Nails Inc. doing some hand holding?

I feel like I’m missing something. Why really, would Diet Coke get into the Beauty industry? Should I be expecting more off brand collaborations out of Coke, or is this a one-off, random partnership? Someone make sense of this for me!

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