Posts tagged corporate

Hanes x Jet Blue

Apparel maker Hanes is partnering with JetBlue Airways during the month of June to gift customers on overnight JetBlue flights with complimentary Hanes Lay Flat Collar Undershirts. (I’m not exactly sure what the ladies are supposed to do with this men’s shirt – especially if their single, or lesbian.)

The t-shirts are an added component of JetBlue’s complimentary Shut-Eye Service that features a “Snooze Kit” with earplugs, eyeshades, and “good morning” hot towel service. In addition to the t-shirts, Hanes said it will also screen new airplane-themed ads on JetBlue’s PlusTV network which airs on all United States domestic flights during June, and is currently offering visitors to its Facebook fan page a chance to enter a weekly drawing to win two JetBlue round-trip travel certificates and a gift card. “Hanes has always been committed to providing superior comfort, which is why we are constantly creating new innovations that make people look and feel better,” said Sidney Falken, Senior Vice President, Hanes. “We are very excited about our new humorous airplane-themed ads, which communicate the benefits of our Hanes Lay Flat Collar Undershirts. Partnering with JetBlue Airways to display the ads and sample product seemed like a fun and relatable way to bring the marketing campaign to life.”

Rue La La Builds Mobile Success with the Launch of Complete Mobility

Rue La La, a leading invitation-only private, flash sale shopping site introduced a new mobile application for the most popular mobile devices on the market. The mobile devices that support this new application are the iPhone, iPad, Blackberry and Android.

Rue La La’s 48-hour, flash boutiques create urgency and excitement among shoppers with coveted items selling out quickly. The urgency that accompanies the opening of each boutique spurred Rue La La to expand its mobile offerings to mobile devices, providing increased opportunity to shop and pass along membership from anywhere. The apps offer fully integrated Facebook and Twitter features that allow shoppers to share their shopping success and to invite friends within their social circles to join Rue La La.

Rue La La is excited to deliver complete shopping mobility to our members allowing them to experience the thrill of accessing their favorite brands when our boutiques open at 11:00 a.m. no matter where they are,

explains Ben Fischman, CEO, Rue La La.

We have answered their call of urgency by providing the unparalleled shopping experience found from their desktops with the most popular mobile devices, including iPhone, iPad, Blackberry and Android. Rue La La members never have to miss another boutique.

To celebrate the launch of the apps, Rue La La will be giving away one iPad and a $500 shopping spree every day from May 24 – June 6, 2010. To enter, consumers need to download the application to their iPhone or iPad and register. Visit for details.

The iPhone and iPad apps are free and available for download at

Levi’s Launches “Levi’s Pioneer Sessions”, The Revival Recordings of Iconic Songs

image of levis logo

Levi’s continues in its tradition of bringing great jeans and great music together with today’s launch of “Levi’s Pioneer Sessions: The Revival Recordings,” an innovative campaign that features musical artists who have a pioneering spirit, similar to that of the Levi’s brand. An original series of musical recordings by diverse musicians including Nas, The Swell Season, She & Him, The Dirty Projectors, Colbie Caillat, The Shins, Raphael Saadiq, Bomba Estereo, Jason Mraz and John Legend and the Roots. These musicians will be signing remakes of hits from past decades such as “Hey Young World” by Slick Rick, “I Dreamed I Saw St. Augustine” by Bob Dylan, “Maria” by Blondie and “Pump Up the Jam” by Technotronic to name a few.

Beginning today through the first of July, The “Levi’s Pioneer Sessions: The Revival Recordings” series features the release of two singles each week that can be downloaded for free. Take advantage of this opportunity to score some free music on Levis!

Diet Coke Partners with Nails Inc.

Diet Coke has inked a deal with Nails Inc. to produce a and four-piece collection of nail color. The nail polish can be ordered online through, which has a partnership with the soda brand. The four-piece collection includes the nude London hue, a deep purple nod to Paris, a passionate red for Milan and a bright fuchsia pink for NYC…the colors sound appropriate for the cities they represent, but tell me Diet Coke, did you come up with the colors or was Nails Inc. doing some hand holding?

I feel like I’m missing something. Why really, would Diet Coke get into the Beauty industry? Should I be expecting more off brand collaborations out of Coke, or is this a one-off, random partnership? Someone make sense of this for me!

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