Kmart: The Comeback Kid
Sure, we all know and love Target for a few things…home decor, electronics and of course their women’s clothing department! Especially when they collaborate with designers such as, Rodarte, Zac Posen,and William Rast.
But this Fall, Target may have a little competition. Kmart! Yes, you heard me…the store that I haven’t visited in about 15 years is putting their fashion foot forward! And to be honest…I’m quite impressed with what I’ve seen of their Fall collection.
They’ve got military jackets to mimic Balmain and Phillip Lim (all priced below $100). Kmart also hired fashion photographer Alexi Lubomirski (whose work usually appears in the pages of GQ and V Magazine) to shoot the Fall campaign. And to top it off…they’ve got a senior designer who once worked at the YSL atelier!
Pretty impressive! I’m excited to check out their Fall collection…now, only if I knew where the nearest Kmart was!