The Louis Vuitton Maison on New Bond Street in London opened its doors to the public today. Designed by architect Peter Marino, the establishment brings innovation, fashion and heritage under one roof.

As a reflection of the company’s long and proud tradition of collaborating with artists and purchasing art, Marino has designed the Maison (aka store) to resemble a collector’s home. The store is spread over three opulent floors and boasts a large selection of the fashion house’s products, a library, and work by heavyweight artists such as Jeff Koons, Damien Hirst and Gilbert and George.