Hanes x Jet Blue
Apparel maker Hanes is partnering with JetBlue Airways during the month of June to gift customers on overnight JetBlue flights with complimentary Hanes Lay Flat Collar Undershirts. (I’m not exactly sure what the ladies are supposed to do with this men’s shirt – especially if their single, or lesbian.)
The t-shirts are an added component of JetBlue’s complimentary Shut-Eye Service that features a “Snooze Kit” with earplugs, eyeshades, and “good morning” hot towel service. In addition to the t-shirts, Hanes said it will also screen new airplane-themed ads on JetBlue’s PlusTV network which airs on all United States domestic flights during June, and is currently offering visitors to its Facebook fan page a chance to enter a weekly drawing to win two JetBlue round-trip travel certificates and a Hanes.com gift card. “Hanes has always been committed to providing superior comfort, which is why we are constantly creating new innovations that make people look and feel better,” said Sidney Falken, Senior Vice President, Hanes. “We are very excited about our new humorous airplane-themed ads, which communicate the benefits of our Hanes Lay Flat Collar Undershirts. Partnering with JetBlue Airways to display the ads and sample product seemed like a fun and relatable way to bring the marketing campaign to life.”
This entry was posted by Style Bust on June 2, 2010 at 8:57 pm, and is filed under Selective Lifestyle Trends. Follow any responses to this post through RSS 2.0.Both comments and pings are currently closed.