G-Star RAW Gallery at the Shanghai World Expo
Actress Liv Tyler is the new face of urban, street-wear brand G-Star. Liv’s duty as brand ambassador has taken her to Shanghai to welcome the temporary pop-up gallery called the G-Star RAW Gallery to the 2010 Shanghai World Expo. This is a momentous event for G-Star as this year’s World Expo is expected to be the largest to date with more than 190 countries represented, and an expected attendance of over 70 million visitors.
The G-Star RAW Gallery is a glass pavilion which houses a presentation of the lines: Raw Essentials, the Liv Tyler inspired Low-T, and the proprietary Arc denim styles. G-Star took this opportunity to showcase their signature craftsmanship by producing custom-made tool jackets and traditional Chinese dresses, which were made exclusively out of denim (shown below).
Previously, the G-Star RAW Gallery has appeared at Tokyo Design Week 2008 and 2009 (during the World Expo) and made an appearance at this year’s Pitti Immagine Uomo.