H&M Swimwear 2010 Ad Campaign
H&M’s swimwear 2010 ad campaign features supermodels Daria Werbowy, Julia Stegner, Erin Wasson, Sasha Pivovarova and Lara Stone (they all look fabulous here). The new swimwear collection will be launching this month, shot by photographer Patrick Demarchelier at St. Barts in the Caribbean. The swimwear collection mixes safari with ethnic detailing and prints. I totally dig the mismatch trend thats carrying over from last season.
In video’s that launched with the ad campaign, all five models talked about their best beach memories (smart marketing move by H&M). Check out the videos on hm.com.