Rue La La, a leading invitation-only private, flash sale shopping site introduced a new mobile application for the most popular mobile devices on the market. The mobile devices that support this new application are the iPhone, iPad, Blackberry and Android.

Rue La La’s 48-hour, flash boutiques create urgency and excitement among shoppers with coveted items selling out quickly. The urgency that accompanies the opening of each boutique spurred Rue La La to expand its mobile offerings to mobile devices, providing increased opportunity to shop and pass along membership from anywhere. The apps offer fully integrated Facebook and Twitter features that allow shoppers to share their shopping success and to invite friends within their social circles to join Rue La La.

Rue La La is excited to deliver complete shopping mobility to our members allowing them to experience the thrill of accessing their favorite brands when our boutiques open at 11:00 a.m. no matter where they are,

explains Ben Fischman, CEO, Rue La La.

We have answered their call of urgency by providing the unparalleled shopping experience found from their desktops with the most popular mobile devices, including iPhone, iPad, Blackberry and Android. Rue La La members never have to miss another boutique.

To celebrate the launch of the apps, Rue La La will be giving away one iPad and a $500 shopping spree every day from May 24 – June 6, 2010. To enter, consumers need to download the application to their iPhone or iPad and register. Visit ruelala.com for details.

The iPhone and iPad apps are free and available for download at http://www.apple.com.