Posts tagged window display
Department store windows get the most attention during the holidays, but we see some wonderful window art pop up at other times of the year. For people who shop at brick and mortars, visual displays is the best way to advertise new products. Here are some of the best recent store window visuals.
Pull and Bear
Septieme Etage in Geneva, Switzerland has been known to produce some remarkable window displays. I posted about the store’s paper cut displays produced by Mia Pearlman.
Septieme Etage is at it once again with window displays made of Fedrigoni paper. Artists Natascha Madeiski and Alex Graef designed the graphic displays. The visuals are an extension of the artists lamp project with Fedrigoni, called Naked City Lights.
Barneys New York will take holiday shoppers on a culinary journey through their “Have a Foodie Holiday” window displays. In a partnership with the Food Network/Cooking Channel and Illycaffe, Barneys says the windows will feature the “rock stars” of the food world.
The windows will be unveiled Nov. 16 at a book party for Lee Brian Schrager’s new book, “The Food Network South Beach Wine & Food Festival Cookbook: Recipes and Behind-the-Scenes Stories from America’s Hottest Chefs.” One window will highlight the Bad Boys of Food (Bobby Flay, Jean-Georges Vongerichten, and Mario Batali), another will display the Ladies (Paula Deen, Cat Cora, Rachael Ray, and Anita Lo) a third will display Trailblazers like Julia Child and Jamie Oliver.
Insiders say that this collaboration is just one more example of how “the cultural power of food is on the rise,” with a special appeal for Gen X shoppers. “Chefs have become tastemakers in so many ways, from gentrifying urban neighborhoods with their restaurants to inspiring the fashion world with their bravura.” Others are saying that this collaboration should help Barney’s holiday performance.
I’m not sure a department store that has high-end cafe’s within select stores should plan to bank on food celebrities, and their fans. To me, it’s a long stretch. Do you think the average Paula Deen fan makes it to NYC, let alone to shop at Barneys? I feel like the Barnes and Noble would have a better shot of success with windows displaying food since they sell the books. Maybe I just have to wait until 11/16 to get more perspective on the windows.
While searching the web for some interesting visual store displays for a side project, I stumbled upon Paperstorm, which was produced by Cut Paper artists Mia Pearlman, for two Swiss stores in Geneva called Septieme Etage and Au Dela du Septieme Etage. Pearlman has been known for whipping up some pretty nifty looking paper art installations for various venues across around the globe (she has a pretty impressive portfolio, and a wonderful website). Her work seems to be themed around weather, and particularly dark and stormy weather. These installations for the Swiss stores were up in 2008, so this in not current, breaking news, but I thought the visuals were so beautiful that they were worth sharing with you.