New Styles in Fashion

Everyone loves being in ‘the know’ on all things fashion, right? Read Style Bust’s fashion posts to find out what we see happening in the fashion industry from multiple viewpoints. We have ten guest bloggers dedicated to bringing our readers that latest fashion news from different parts of the globe!

Q and A with SF Based Fashion Designer Jennifer Ly

Jennifer Ly Fashion Sketches
Jennifer Ly Sketches

I’ve been working with Jennifer Ly over the past couple months in preparation to the Give Back Gala, which she will be participating in as a designer. I’ve asked her a couple of quick questions to help our readers get to know here before the big event!

Style Bust: How did you get into fashion design?

Completely by chance, although I’ve always been interested in fashion even at the earliest age of my life. I actually majored in Computer Science before deciding to pursue fashion.

Style Bust: Where did you study, and what did you think about the fashion school experience?

I studied at the Fashion Institute of Design and Merchandising in San Francisco. My school experience was fast and intense. My teachers were amazing and pointed me in the right direction to reach my full creative potential. I really owe a lot of what I’ve accomplished in my career to me stepping stones at FIDM.

Style Bust: You’re working full-time at Gap Inc. Can you tell us a little bit about your role there?

I’m currently a Designer for OLD NAVY. I design all the denim and woven bottoms for girls ages 5-16. I design all silhouettes, washes and finishes, and manage all product from development to production.

Style Bust: How long have you been designing fashion as an independent designer?

I haven’t been designing fashion as an independent designer at all. Upon graduating from FIDM I got several freelance design gigs and never really had the time to focus on my own work. This collection is my first I’ve ever done.

Style Bust: Describe the collection you’ll be showing at the Give Back Gala.

My collection is playful and quaint. I love the use of clean lines with a variety of textures and mixed symmetry. The color palette is soft with tones of white, grey, blk and mauve.

Style Bust: What inspired this collection?

The collection was inspired by whimsical winter snow. I was inspired by 70’s silhouettes and early roman body adornment.

Jennifer Ly Fashion Design
Jennifer Ly Designs
Jennifer Ly Transit

Consuming the news

A news story, a piece of art, a conversation starter, all in one wearable package.  I’m talking about T-Post, the Swedish based company that has created the world’s first wearable magazine.

T Post is a subscription based t-shirt shop. You basically sign up like a magazine subscription, but instead of magazines, you’ll get a t-shirt every 5-6 weeks (t-shirts cost about $26 per month).

Each issue features a news story on the inside, with an artists interpretation on the front.  The artwork is produced by different artists each month, with a short bio, giving readers the ability to look into their work.

And lets not forget about the packaging!

Not only is T Post making the news more interesting (and possibly less depressing), they only make what is ordered (however many subscribers there are each month is how many t-shirts they print).  Which means less environmental waste and makes for a very unique t-shirt.

Interview with Indu Arora of RockChiq

RockChiq designer Indu AroraIndu Arora is an established designer in South Bay who makes very high quality, tailored women’s clothing under the label RockChiq. I’m thrilled to have the opportunity to work with her during this year’s Give Back Gala, which will be held on April 2nd at the J.W. Marriott in San Francisco.

I spent some time with Indu for an interview, enjoy!

Style Bust: How did you get into fashion design?

I was artistic and sketchy form young age, that’s when my mother taught me how to sew. My elementary/middle school back in India had students from almost all parts of world. I remember a student named Uday from Africa, Arman from Iran, Urmi from London. At this school we had a global fashion scene in one place. My Passion for fashion developed at young age.

Style Bust: Where and what did you study in college?

I am self-taught in this discipline. Back in India; where I come from, I was majoring in medicine. I went through a career change into fashion when I came to USA.

Style Bust: Are you working on RockChiq full-time?

Yes I am working full-time for fashion although this line is financially supported by my parent company Indu Fashion Services Inc. A California corporation providing designing and production services to other start-ups.

Style Bust: How long have you been designing as an independent fashion designer?

I have designed for the past 3 years.

Style Bust: You are an established Bay Area designer, tell us about your journey.

I migrated to USA in 1998 after getting married. As I mentioned earlier, I was majoring in medicine back in India. That same year, the HBO show Sex and the City aired its first season, and I instantly fell in love with the fashion scene of the sitcom. It was so inspiring I made up my mind to chase my passion for fashion and take it to next level.

I started freelancing my designs to independent clients. One day a client on the East Coast called and asked me to handle their denim line. I accepted the project. By this time, I had made few connections back in India with manufacturers and such. That started my parent company Indu Fashion Services Inc. Today I have 8-10 steady clients whose entire line of clothing from sampling to production is handled by me.

That became the base of financing for my Ready to Wear line for women under the brand name RockChiq which launched in year 2008. I roll out two collections annually during the Summer and Fall. I am placing myself in Boutiques in and around Bay area since last year . The response has been good and I am getting buyers attention. I’ve recently been invited to take part in the FOCUS Apparel & Accessories Show as an emerging brand. This show goes hand in hand with LA Fashion Week.

RockChiq Black Dresses

Style Bust: Why should people come out and see your work at this show?
This collection is all about high end evening dresses and gowns.

Style Bust: What inspired this collection?
The inspiration for this collection is basically San Francisco fashion crowd. We see such crowds in many small and big fashion shows all around SF Bay area. High end social events and parties such as those hosted by Trendy Lime are good examples of my inspiration. In a timely fashion some of the very high-end parties and events. I always add to my clients list every time I have attended their parties.

Style Bust: Style Bust: Why should people come out and see your work at this show?

My designs are very tailored high-end look .I put my passion into it. If any one is looking for high end sophisticated, colorful eclectic evening dresses and gowns; this is the collection to see as you will find something for yourself.

Style Bust: Where can people find your clothing?

My collection sis visible online at www.rockchiq.com. On my ecommerce site: Pink Weave. They can buy it at four stores where I am retailing from RAGS CO-OP and LOFT in SF, Isabellas’s boutique in Sunnyvale, Ayurvastram in Los Altos.

Check out Indu’s interview on Joonbug Glam Damn It!
RochChiq by Indu Arora

No More Jean Blues

Finding jeans has never been a fun, easy, or painless task for me.  I’m not sure what or who’s to blame, but regardless, there is always too much and too little material in the wrong places.  I’ve spent hours in a single store trying on countless jeans and at the end of the laborious event, I’m back where I started, with nothing!  Sure, there will be a pair or two that fit fairly well, but truly, I find myself resorting to that pair or two only out of sheer desperation.  In fact, the pursuit for the perfect pair of jeans –in terms of fit, style, and price– became such a hopeless pursuit, I vetoed jeans from high school to the middle of college, devoting myself solely to dresses, leggings, tights, and skirts.  When I was ready to revisit (just recently) the dreadful idea of finding a pair of flattering AND comfortable jeans, I decided to try a brand that wasn’t exactly known for its denim line: American Apparel.  While I’ve only purchases tanks, sweatshirts, undergarments, and tights from AA, I decided –while in the store last weekend– that I would look at the jeans.  I had also noticed a sales associate wearing a pair from the store, and the jeans looked incredible.  Per her recommendation and with my newly possessed flexibility and optimism, I tried on the Four-Way Stretch High-Waist Side Zipper Pant in black.  Much to my surprise, the pants fit amazingly.  While I tend to keep it conservative with regards to pants, the high waist didn’t bother me at all.  These pants hug your body in all the right places, they are soft and comfortable, and they don’t break the bank at $78.  There’s also a plethora of fun colors, for those of you with more courage than I have.

Let’s just say, I bought the pair immediately and walked out of AA feeling denim-rejuvenated.

AA high-waist jeanAA high-waist jean

AA high-waist jean

Interview With The Designers Of Kajan Padraig

Cake Carlos and Patrick Steber, the designers behind Kajan Padraig are probably the most professional designers I’ve ever worked with. They come to models calls and fashion production meetings extremely prepared and always have a handful of great questions to ask. It’s been a lot of fun to get to know both Cake and Patrick better of the past couple of months and I look forward to seeing their show at the Give Back Gala on April 2nd, 2011.

Cake Carlos and Patrick Steber of Kajan Padraig

Cake and Patrick took some time out of their busy schedule to answer a couple of questions for our readers, here goes.

Style Bust: How did you get into fashion design?

Cake Carlos: Looking at how my life came together, it just made sense. I have a talent and passion for sketching that really came to life when I moved to America from Thailand. As a child and adolescent, I would help my mother sew piece goods. I have always loved clothing and had an eye for design. With skills and passion in these areas, I moved confidently in the direction of fashion and enrolled myself at FIDM.

Patrick Steber: My first love is fabric. I remember walking through department stores with my mother, arms outstretched, feeling all the fabrics that I could get my hands on. As I grew older, I would
pull out vintage clothes of my mother’s and dress my sister in them. I would then create elaborate runway shows the length of my parent’s hallway. It did not dawn on me until I was twenty that I could do more than just imagine these shows. With that realization, I submitted my application to design school and never looked back.

Style Bust: How did the two of you form your design partnership?

Patrick Steber: Cake and I worked together at a very talented San Francisco designer for three years before setting off on our own. We both wanted our own design house some day and talked about it often. We worked extremely well together and had the same passion and energy to succeed. Our strengths complimented each other. What sealed the deal for our partnership was that we could actually enjoy each other’s company even after ten hours of working side-by-side, six days a week.

Style Bust: How long have you been designing together?

Cake Carols: We have been designing together as Kajan Padraig since December of 2009.

Style Bust: Were you designing independently before you teamed up?

Patrick Steber: Yes, but both on a much smaller scale. Cake was making dresses for herself and her sister for weddings and other events. I designed and presented for a few indie fashion shows in San Francisco. Both of us have continually re-purposed our own clothes to keep them fresh and exciting. We draw on these past experiences and designs in our work together.

Style Bust: What would you say are some of the benefits to designing with a partner?

Cake Carols: Someone to share the stress!! In all seriousness, it is extremely beneficial to have another pair of eyes and another creative viewpoint. As designers, we tend to get stuck in our own heads. It is nice to have someone help you continue in a positive direction, or to help you rethink something you have stared at for too long. We help each other grow as designers and as entrepreneurs. It is very easy to spread yourself too thin and we both feel very lucky to be able to focus on our strengths, knowing that the other is there to help carry the load.

Style Bust: Describe your philosophy about the art of fashion.

Patrick Steber: Our philosophy of the art of fashion follows that of the philosophy of all art. The new is created in response to the old. Either building upon or reacting against. Fashion is ever changing and, for us, it is anything we want it to be. Our aim is to design beautiful clothes that make women feel confident, regardless of trend.

Style Bust: Describe the collection you will be showing at the Give Back Gala.

Cake Carlos: We are showing a full collection from shorts and tank tops to full length evening gowns. Our collection is bright and optimistic, while drawing it’s strengths from the solid foundations of design. Our color choices evolved from this philosophy. We started with solid, sensible neutrals then introduced chartreuse, lavender and watercolor prints to infuse optimism and hope. Nothing is so over the top that you can’t see yourself wearing it right off the runway.

Style Bust: What inspired this collection?

Patrick Steber: In a word, Lines. More specifically, the shapes and emotions they create. We played with soft, draped lines to tailored and architectural lines and then the occasional manipulation of those lines. The beauty of the female back also inspired us. A lot of the designs have the focus on the back.

Style Bust: Why should people come out to see your work at this show?

Cake Carlos: We are creating a full experience for the audience. We are putting on a show, of course, but more importantly, we are showcasing the beauty of our aesthetic. We want women to see that beauty, relate to it and want to be a part of it.

Style Bust: If you could do anything else (professionally) what would it be?

Cake Carlos: I don’t see myself doing anything else.

Patrick Steber: Designing runway shows and making innovative textiles.

Style Bust: How can people get in touch with you?

www.kajanpadraig.com, email: [email protected]

Spring favorites

This Spring, fashion is all about comfort and versatility, but ladies, that doesn’t mean you can go ahead and wear leggings and a tunic all spring long!  Designers are encouraging fashion confidence and freedom; and this season’s collections make it quite easy.

One of the greatest aspects of a personal style blog is that you can see how “real” people translate runway trends into their everyday wear.

Below are some of my favorite Spring trends, worn by “real” women!

Crochet

With the re-rise of 70’s fashion, crochet had to return to the fashion scene!  Pair a crochet tunic with flare leg denim for an all-out 70’s look or wear with a blazer for a modern look.

Maxi skirt

A floral maxi skirt is perfect for a spring day, it’s comfortable and can be dressed up or dressed down.  Wear a maxi with boots, t-shirt and a denim jacket for a casual daytime look and for night, slip on a silk button-up top and some heels.

Bright colors

Bright citrus colors are in for Spring!  Pair a bright top with a structured pencil skirt and heels for a classic lady-like look.  I love how the woman above spiced things up a bit, by adding chunky lace-up boots.

1970’s chic

The easiest and probably the most classic outfit ever!  High waist, flare leg denim can be worn with all sorts of tops – cropped sweater, silk tunic, fitted henley, white t-shirt ,and of course, a button-up top.

Biker accents

Adding a little toughness to a mini dress is just what’s in store for Spring.  Wear biker/motorcycle boots, jackets or accessories with your girliest dresses  for an on-trend and updated version of the military trend.

Military inspired

I know I just said that the “biker” trend is an updated version of the military trend, but that doesn’t mean you can’t wear your army jacket this season.  Pair military inspired pieces with ethnic pieces for a modern and unexpected twist.  And save those combat boots and cargo pants for another day!

If you’re wardrobe seems uninspiring and you can’t find anything to wear, check out some of my favorite street style blogs – I promise you’ll be inspired!

Vanessa Jackman, The Sartorialist, Face Hunter, Trendy Crew, and Mr. Newton.

Interview with Varunee of Sincerely, Varunee

image of Sincerely Varunee Fashion Designer

I first met Varunee of Sincerely, Varunee last year while I was securing fashion designers for the Give Back Gala. Her pieces have a great mixture of design elements from deconstructed looks to more traditionally elegant looks. In addition to designing clothing, Varunee also dabbles in jewelry design. Each time I have seen her in person she has been decked out with some of her personal creations!

Varunee took some time out of her busy schedule to do an interview for Style Bust!

Style Bust: How did you get into fashion design?

Varunee: My mother was a fashion designer. I’ve always been interested in fashion ever since I was a little girl.

Style Bust: Are you designing your own collection full-time or do have another job as well?

Varunee: I have a part-time gig.

Style Bust: What did you study in college?

Varunee: I have a B.A. in English and Linguistics from Bangkok Thailand and an A.A. in Fashion Design from Brooks College in Long Beach California.

Style Bust: How has you fashion degree helped you be a successful fashion designer?

Varunee: Classes in Pattern Making and Sewing have helped me tremendously. Although I don’t make most of my patterns or sew myself, I know enough to communicate with my staff.

Style Bust: What do you enjoy most about a fashion career?

Varunee: It is very rewarding to see my clients looking beautiful in my designs. It’s so nice to see my designs enhance their beauty.

Style Bust: What is the most challenging about a fashion career?

Varunee: Trying to stay ahead of my peers.

Style Bust: If you could work for more hours per day, where would you devote the extra time and energy?

Varunee: Design, Design, Design.

Style Bust: Describe the collection you’ll be showing at the Give Back Gala.

Varunee: Deconstructed, raw-edge, funky and elegant, these are adjectives that describe my collection. My clothes are for women that are creative and not afraid to be noticed.

Style Bust: What inspired this collection?

Varunee: The uniqueness of creative women.

Style Bust: Why should people come out and see your work at this show?

Varunee: To see what Sincerely, Varunee is all about.

Style Bust: How can people get in touch with you?

Varunee: www.sincerelyvarunee.com. My blog: sincerelyvarunee.wordpress.com. Telephone 925-957-6336

image of Sincerely Varunee Fashion Designer with models

Traces of Americana: Rodarte Fall 2011

I have to admit that I haven’t been paying too much attention to NY Fashion Week.  Last season, I was obsessed with seeing what each designer was creating, but this year, it seems like too much work to keep up.

Today I opened my email and the first photo I saw from Fashion Week was from the Rodarte Fall 2011 collection, and I instantly went to Style.com to see the rest of the collection.

I’m a huge fan of the Mulleavy sisters and I absolutely love the way you can directly see their inspirations in the Rodarte collections.

The Rodarte Fall 2011 collection was inspired by the American Plains and the late 1970’s movie, Days of Heaven.  The collection consists of long silk gowns, prairie coats, linen blouses with full skirts, and patch like quilting, all in a very organic color palette.

I’m pretty much in love with the entire Rodarte Fall collection (love the hair, the makeup, the nail color) and I really like how beautiful, dreamy, and creative each piece is.

I just might have to check out more from Fashion Week…especially if it looks this good!  Any of you have favorites from Fashion Week?

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