Posts tagged Bay Area
Groundwork Opportunities (GO) is a nonprofit organization that funds income generating projects in the developing world. GO hosts a handful of philanthropic events each year, and last month I had the pleasure of attending their event: Define: Beauty at Madrone Studios in San Francisco. The show featured Bay Area up-and-coming designers Dallas Parke and Sarah Liller along with established fashion names: Retrofit Republic, Cari Borja, Ken Chen, MENK, Kajan Padraig and Daniel Sudar. The collections were gorgeous, and the show (produced by Clarissa Nicosia) was entertaining, but the evening’s goal was much more serious: to raise enough money to fund a sustainable clean water well for over 4,000 people in Tanzania.
The runway show began promptly at 7:30 after cocktail hour with wines from Rock Wall Wine Company, and hors d’oeuvres by Beast and the Hare. The collections looked stunning against the venue’s white interiors. Trendy dresses by Kajan Padraig, chic and girly silhouettes by Sarah Liller, urprisingly interesting gender-bending ensembles from Retrofit Republic and menswear from Daniel Sudar were stand-outs of the evening.
Here are some of our favorite looks from the show. Photography by Jayson Carpenter.
Inspiration for Define: Beauty came to the GO team while working with residents in Moshi, Tanzania to build a sustainable source of clean drinking water. While there, the team was met with unparalleled levels of hospitality and selflessness from a community that existed without everyday resources like clean water. The women of Moshi did not attribute beauty to the latest styles but rather inner strength and contributions to better the community. This experience lead to the concept and creation of first annual event to help impact an insurmountable global water crisis.
Not only was the fashion show itself amazing, Define: Beauty partnered with local sponsors and entrepreneurs that are actively engaged in generating awareness and solutions to environmental issues around the world. Some companies at the event were: Falling Whistles, which fuels awareness for violence in the Congo, and Hydros Bottles, who reduce the amount of plastic in landfills by producing reusable BPA-free water bottles that can filter on the go. Hydros Bottles also shares Groundwork Opportunities’ mission to combat the global water crisis in developing nations and has partnered with Engineers Without Borders to create Operation Hydros, where purchase proceeds go towards providing clean drinking water abroad. Fashion partner, Gilt City San Francisco, has an exclusive e-commerce site where members can access trendy local deals and services. The goodie bags for Press were stocked with all sorts of goodies including a bottle of California white wine from Rock Wall Wine Company, $100 work for hair treatment at CODE Salon!
Oakland, CA based Babette launched its first signature clothing line in 1968. Since Babette’s inception, the design house rooted in mid-20th century modernist architecture, industrial and graphic design. Designer Babette Pinsky continues to thrive with new ideas and designs. In recent years, co-designer Josephine Tchang has helped expand to companies offerings into sportswear collections.
As some of you might know I’m getting married this summer at the Peninsula Golf & Country Club in San Mateo, CA.
I’d like the decor to make a big and accurate statement about our style, however I am not much of a flower person. I’d like the decor to consist of some white and ivory field flowers as well as plenty of potted succulents (that I get to keep forever!), as well as LOTS of candles. I try to sum the look and feel up as vintage, natural and earthy. Lace and dolies will also be another huge element to tie the looks together.
I learned about Fashionistette months ago through the powers of Twitter (Twitter recommended I follow @fashionistettes, so I did, and lucky for me, Pamela followed @FashionBust back!). What is Fashionistette.com you ask? Well, the short answer is it’s one of the strongest online women’s boutiques based in the Bay Area. The site featured a range of sought after, yet difficult to find fashion labels.
I met Pamela Sukeforth (pictured to the left), founder of the eCommerce site a couple of weeks ago through Justyna of Moda Epidemic. Not knowing too much more than I’ve already told your about Fashionistette or Fashion in eCommerce, I set out with a list of questions to ask Pamela to learn more about what she’s up to. Here are Pamela’s answers!
Style Bust: What was the first item you purchased online?
I bought Zooey Tee from ShopLAStyle.com about 5 years ago.
Style Bust: What were you doing before you started Fashionistette?
My career has been in Corporate Retail Planning and Buying for big companies like Macy’s and Guess? Jeans. I have always wanted to start and run my on business and decided to go for it two years ago.
Style Bust: Can you describe the circumstances and your thinking that led to the decision of creating an eCommerce site?
I am new to eCommerce and really enjoy the creativity to building and maintaining an online business. I decided to go online because retail has been soft in SF and wanted to reach more customers.
Style Bust: Describe the work behind creating the site.
I wanted to build the website myself but didn’t know HTML so I had to learn and develop at the same time. The process has been rewarding and challenging.
Style Bust: Wow, that’s very impressive!
Style Bust: What separates Fashionisette from its competitors?
I offer current merchandise from contemporary fashion brands. Customers like the special discounts, pop-up sales and giveaways I do with partner blogs. They have said they like the merchandise, product photography on a model and my blog.
Style Bust: I’m a huge fan of the white shorts by Black Halo. They look absolutely perfect!
Style Bust: How do you go about selecting and buying items for the site?
I go to LA Fashion Market quarterly and buy existing brands selecting the best pieces to ship each month. Also, I look at new brands to add to the assortment different price points.
Style Bust: Does your personal style play into your buying role a lot?
Yes Fashionistette is a reflection of my personal style, which is casual chic and easy to wear day to evening.
Style Bust: If you could pass along one piece of advice to someone considering creating an eCommerce site, what would it be?
SEO is very important for web traffic.
Style Bust: Final question. Is there anything else you’d like our readers to know?
yes, I will be a vendor at the Sassy City Chicks shopping event at Fort Mason on September 16th, 2010. This will give shoppers a chance to see and try on merchandise up to 80% off retail. Flyer: