Posts tagged magazine
Has anyone in San Francisco been lucky enough to check out the premiere issue of INDUSTRIE Magazine? Slated to debut in late May, the actual release date and availability remain a mystery while the intrigue only increases.
Perhaps it’s a bit far fetched to deem the first self-described “culture of fashion magazine” as groundbreaking, but there hasn’t been any other publication like it and the list of notable contributors will certainly blow your mind. In an industry that’s known for exclusivity, the intimate, behind-the-scenes insight is a complete role reversal, best evidenced by their cover choice.
The paparazzi style shot of American Vogue editrix, Anna Wintour, is significant because it’s attributed to Getty images, speaking to a major theme in the magazine: the rise of fashion editors and stylists as stars in their own rights. The first issue highlights taste-makers on the forefront of fashion such as Carine Roitfeld, Karl Templer and Panos Yiapanis. Many personalities, like photographer Patrick Demarchelier and stylist Katie Grand, not only contribute to the magazine but are profiled as well, setting the tone that this magazine will be for the industry, by the industry.
An inside glimpse reveals provocative editorial spreads featuring: Daria Werbowy and Lara Stone on the beach; a work out with designer Rick Owens; a highly stylized Alessandra Ambrosia as we’ve never imagined her before; an entire profile on every girl’s favorite, signature red-soled Louboutins.
I am really surprised that Editors-in-Chief Erik Torstensson and Jens Grede are taking such a risk to launch at this time. The economy is in shambles, advertising budgets are shot, and the undeniable success of digital media is taking a massive toll on print publishing. But, considering the unique perspective, this spells success to me and I truly cannot wait to get my hands on the first issue.
Not being French, or growing up reading through the famous French mail-order catalog: Les 3 Suisses: A French Fashion Story, I was first introduced to this catalog when the story hit that Chanel and Fendi Creative Director, Karl Lagerfeld shot some pages for this mass business of fashion catalog. From luxury to mass market, the Kaiser has covered all areas of our lives.
For the catalog, Karl worked with top model Iris Strubegger to add some high value to the smallest priced clothes (and production budget) he’s had to work with in his entire “Fashion photographer life”.
By the looks of it, Karl could easily fool people into believing this was an expensive shoot, showcasing the high end pieces from his ready to wear collection.
There goes Karl, making something as ridiculous as a dryer look luxurious.
Anyone who’s ever worked for a magazine knows that putting together an issue involves extensive interviews, fact checking, loads of red pen marks and photo retouching. One collective of writers and publishers decided to execute the ultimate experiment in editorial adrenaline by constructing a periodical in just 48 hours, called the 48 Hour Magainze.
A raucous experiment in using new tools to erase media’s old limits
48Hour Magazine’s Issue Zero kicked off on May 7th, when its editorial board unveiled the theme “Hustle”, for which potential contributors had exactly 24 hours to create and submit their work. In just 24 more hours, content was edited, designed and printed into a polished paper magazine and companion website. It’s certainly not in keeping with the slow trend, but the extraction of the aforementioned stress factors makes working on fast forward seem like not such a bad idea.
To read the magazine and find out more about it vist: 48 Hour Magainze.