Posts tagged ecommerce

Divalicious App: The Virtual Dressing Room

For the first time, online shopping has become the preferred shopping channel for multi-channel consumers, surpassing stores, says a new consumer survey from The E-Tailing Group Inc. Consumers prefer shopping online because they are able to locate harder to find products, they have access to greater selections, they can avoid crowds at malls and it saves them time and money. Even with all of these great benefits to e-commerce, fashion and apparel retailers still face many obstacles when selling items online. One of the biggest obstacles is the customers desire to “try on” or see how they would look in an item before they buy.

Thanks to a new mobile app called Divalicious, customers can now virtually “try on” clothes sold online. With the app, consumers can select clothes to try on and virtually “see” what they will look like in the pieces – It’s a virtual dressing room!

How it works: Customers upload a full-body image of themselves onto virtual mannequins within the app. Customers select the clothing to place over their virtual mannequins to get an idea of what the items will look like. Divalicious is said to bring more than 300 popular brands, comprised of almost one million items of apparel, shoes and accessories for women, men, children and infants under one roof . In addition, there are options to browse products by Brand, Store, Size, Color, Occasion, Price and/or Sale. Then, once you find something you like, you can click to order and the application will transfer you to the mobile website from where you can proceed. Finally, some other features also come included, such as wish list and sharing capability.

“You no longer need to go to the stores to see what you would look like in a dress from BCBG, shoes from DSW or a handbag from Saks,” said Rich Kessler, chief technology officer at Weyrich Enterprises – the company that released the app.

When you shop through Divalicious, everything is in one place for you. Find out more about the new app Divalicious.

Awakening Our Soles & Making the World a Better Place One Step at a Time

That’s right, we’re talking about shoes!
Juil is a new shoe company that is making the world a better place. Who would have thought that footwear could make anything better?
image of Juil Shoes
Juil sandals and footwear really can make the world a better place. They restore our natural balance of energy by connecting us to the Earth’s energy, helping us achieve a greater sense of health and well-being. Our bodies are alive with natural energies. However, our bodies have a hard time sustaining our positive energy levels, in part due to the toxins and free radicals we are exposed to on a daily basis.

Ordinary shoes prevent the Earth’s vital energy from flowing into our bodies. Juil footwear features exclusive Energy Flow Technology™, which uses copper conductors inset into the soles of the shoes to channel the Earth’s innate energy into our bodies. These copper conductors help ground ourselves to the Earth, which allow the Earth’s rejuvenating energy to flow freely into and throughout our bodies as if we were barefoot.

Juliu Horvath inspired us to create a shoe that is the next best thing to being barefoot. Horvath’s shoes look great and feel great while allowing for the free flow of positive energy between the Earth and our bodies, said Stefan Hartung, Juil’s design director.

image of Hera by Juil
image of Bali by Juil
image of Mojanda bj Juil
Juil footwear is available in five styles for women and three styles for men. The supple insoles and uppers are made from the world’s finest leathers and the Energy Flow Technology incorporates quality copper insets. Shoes range in price from $125 – $145 and are available exclusively at

I got a pair of Hera Juil sandals and wore them for them a few times time last week. Not only are they great looking, they are extremely comfortable. I can definitely say I was in positive spirits while wearing my sandals, and I believe the shoes played a big role in my good energies while wearing the sandals.

Shop The Far Out: Find Style Online

Shopping online boutiques has become an obsession for style conscious women who value a good deal and quality product. But even the most savvy online shoppers consistently find themselves asking, “Does it look like it‟s worth the price they are asking?” and “Will this look the same on me as it does on this model?” The owners of Shop the Far Out have made it their priority to make the answers to these questions a resounding “YES!” arrives at the perfect time with product that is wearable, functional and represents the best of what you want for your wardrobe. is a new boutique and complete fashion online destination for women. The goal of the site is to make great fashion more accessible by providing high quality designer products styled for the everyday woman. Stressing the quality of product, fit and design, the finely curated shop brings the true ’boutique’ experience back online. Founder Geraldine Calixte, views clothing and accessories as a form of self-expression. There are no rules to personal style, no limitations to how a woman can show off her panache. image of Shop the far out compliments of you

This is where Compliments of You (known as C. O. Y. within the sites navigation) becomes an integral tool of the website. This section features real women who have styled their own looks by incorporating their favorite pieces with items from Shop The Far Out. Whether your personal style is edgy like Rihanna‟s, refined like Emma Watson‟s or on trend like Kim, Kourtney and Khloe Kardashian, Compliments of You enables the shopper to envision how to incorporate new pieces from Shop The Far Out into existing wardrobe or become inspired to try something new!

image of Shop The Far Out COY

“Ultimately it’s not about filling a trend, it‟s about finding items that work for your features. The best accessory is confidence, and when you find a piece that fits and looks great, that confidence inherently shines through” emphasizes Geraldine, who passionately focuses on individuality. No two women are alike; some women are more downtown a la Zoe Kravitz while others prefer Blake Lively‟s uptown chic. Shop the Far Out recognizes this and embraces those differences. It gives women permission to find something different.

With brands such as Bleulab Reversible Denim, Fallon, Madison Harding, NSHA and Rebecca Minkoff, Shop the Far Out has something for everyone. There is a personal touch to the items selected and finding these specific gems on other retail sites might be a difficult task. Check it out at

image of Shop The Far Out Designers

Did You Know?!? Sense Of Fashion

I was happy to learn about a new fashion ecommerce site called Sense Of Fashion.This site seems like the perfect place for Style Bust Readers to buy and sell clothing.

Here’s why:

Unlike any other ecommerce website, Sense of Fashion’s international marketplace combines online shopping and social media. Not only can shoppers sort through everything from apparel, shoes and jewelry to one-of-a-kind vintage pieces, but they can also discover emerging talent and then interact with their favorite designers through direct messaging as well as commenting on their favorite items. The store offers a wide selection of women’s apparel and accessories. They also sell a smaller collection of menswear.

Here are some of the pieces I’ve cherry picked from the site for you to take a look at!

image of andrenicole dress on sense of fashionCotton Dress $70 by Andre Nicole

Andre Nicole Boutique is a United Kingdom based brand selling the trendiest fashion and accessories for women. This brand doesn’t disclose too much information, but they seem to be fairly popular as they have their own webstore as well as an Us Trendy store.

image of Cropped White Shirt billandmarCropped White Shirt $75 by billandmar

Bill†Mar is a fashion line based in United Kingdom. Bill+Mar is a unique and sexy label that is made to have fun with. It uses contrasting fabrics and prints to make texture and unique shapes. Its slightly grungy edge makes it stand out and gives the shopper something exclusive. Their model is also adorable.

image of ANONYMOUS CREAM BEAR qooqooAnonymous Cream Bear Leggings $65 by QooQoo

QooQoo is a Latvian fashion brand led by a graphic designer. Using only self-made fabrics for all produced garments, QooQoo earned genuine recognition for its courageous colorful graphic design. The brand manufactures and distributes limited edition ready to wear clothing for women and men. QooQoo designer Alyona Bauska won national Style and Fashion awards in 2010. QooQoo has opened Riga Fashion Week with Spring/Summer 2011 and Autumn/Winter 2011/12 season collections.

image of DELICATE PINK SWEATER jen fashionDelicate Pink Sweater $65 by JenFashion

JenFashion is designed by Israel designer Jenia Krol. Jenia began designing clothing eight years ago. She started the brand “JEN” during her first year at Shenkar College of Engineering and Design.  Jenia is working with 10 Israeli boutiques, and 2 American. Her inspirations come from Russian Futurism and Suprematism of 20’s. The City of Tel-Aviv also provides her with a lot of inspiration: Bauhaus architecture beat of the city, people, colors, sea, traffic, etc.

OBVILUX: Share Life’s Obvious Luxuries

image of obvilux logo
OBVILUX is a new site launched by three Bay Area girls. The site will become you’re home for finding and sharing all the best products and clothes you come across while shopping. There are currently 200+ stores on OBVILUX that you can follow and Lux (which is the equivalent of Google’s +1). Stores include modcloth, 80spurple, nastygal, and lulus to name a few. The point is, they are all extremely trend and fashion forward retailers, so you’ll be rubbing shoulders with the trendiest people!

OBVILUX will become the perfect place for girls and boys a like to store and share the clothing, accessories and makeup you want to buy. Why you might ask, well for starters you’ll no longer need to search endlessly through your emails to try to find links to these products. Oh, and OBVILUX rewards the most active sharers who earn the Lux Life. You can even become a Brand Ambassador. Get access to OBVILUX now!

Here is a sneak peek of what people are sharing on the site:

Obvilux examples
image of hm yellow dress
image of hm leather charm necklace
image of mark and james maybel platforms

You Need To Know:

Last week San Francisco based GleeMaster launched as yet another members-only e-commerce flash sale site. The site competes directly with Rue La La, Hautelook, ideeli and Gilt to bring the best short-term deals on luxury brands and lifestyle services at up to 70% off to their customers. will run sales for 72 hours. The site launched with decent sales from Versace, Canali, David Yurman, Marc Jacobs, Burberry, BCBG Max Azria and English Laundry.

image of gleemasters gleeters globe image

GleeMaster is doing something unique (for the time being) to differentiate themselves from the competitors. They have the world of the Gleeters™, which is a social media platform where members can upload and share stylish photographs. Users should use this platform to connect with their friends and other members of the network by posting photos and commenting on other people’s photos. Days into the official site launch, there are still very few photos in the Gleeters section. The application seems a bit premature. The photos aren’t displayed in the correct ratio, and from what I can tell members do not gain any points by sharing photos – but that could be coming down the pipeline.

image of user images on glee master
image of user image on glee master

To recap: I don’t know about you, but I feel like it’s time-consuming enough to stay on top of the deal sites that already exist. Each Saturday and Sunday it takes me about an hour to scour the flash sale sites I’m already a member of and figure out what really is worth buying (the deals aren’t always as great as they seem), I don’t know if I have much more time or interest to continue adding more sites to my routine. Will you be joining GleeMaster?

Final Note: If you’re in the Bay Area, GleeMaster is hiring for lots of positions.

Conversation with the founder of Indeeyo


Indeeyo is the ultimate online destination for unique clothing, gifts & accessories. With a well curated assortment of the best indie labels and more established brands, Indeeyo provides shoppers access to rare and innovative styles that aren’t available in traditional shops including items designed exclusively for Indeeyo.

Jasmin co-founder of Indeeyo sat down with me to answer a couple questions about the company.

Style Bust: What was the inspiration behind starting Indeeyo?

I previously designed a line of handbags as well as jewelry. In that journey, I met a lot of other indie designers along the way. We had participated in local shopping events in SF and LA and wanted to bring this experience online so shoppers across the country could have access to unique goods.

Style Bust: With tons of online stores, how did you come up with your unique niche?

Indeeyo embodies an eccentric aesthetic for discerning tastes. We have a carefully curated line with exclusive pieces that you won’t find anywhere else. We also love to travel and find unique things from all over the world. We recently went to Thailand and discovered a jewelry designer that makes beautiful handmade necklaces . This is one of her truly a one-of-a-kind necklaces.

Style Bust: How did you come up with the name Indeeyo?

The idea behind the boutique was to provide shoppers a unique selection including exclusive or one-of-a kind pieces from designers. So in Thai, the word “un-deeyo” means “unique or the only one”. We combined that with “indie” (from “independent designers”) to create the name “Indeeyo”.

Style Bust: Tell us more about your focus on independent labels.

It all started with a few designer friends that we knew and loved…one if which is Jennifer Dekoeyer jewelry. She hand makes a beautiful line of nature inspired jewelry. I get compliments on her pieces every time I wear them.

Style Bust: How do you meet and select the designers?

We’re continuing to bring on new designers each week so it’s an exciting time. Aside from traditional trade shows, we try to discover new designers through friends and other networks. We also travel abroad in search of coveted finds that we share with our shoppers.

Style Bust: How do you choose items to feature? Do the items portray your own personal styles?

When we shop, we look for pieces that, at the end of the day, just make you feel good…whether it’s because it a very flattering dress or it’s the softest French terry tunic or it’s for a good cause (see Falling Whistles blog post).

Our personal style is definitely reflected in our selections. I would describe my style as playfully sophisticated and refined. I love the juxtaposition of grit & glam and a blend of modern & vintage.

Style Bust: What kinds of trends are you seeing for Summer 2011?

Lots of lace and florals. Maxis and rompers are still staples that embody a carefree style.

Style Bust: Jasmin and Sancha, fill us in on your backgrounds.

I (Jasmin) previously designed my own line of handbags and jewelry so I understand the needs of the designers and work with them to highlight their brands. Sancha, a self-professed “hat-junkie,” studied luxury and fashion brand marketing in Paris where he was inspired by the creative innovation growing from cultural heritage. We both try to understand the shoppers as customer service is a key focus. We both have an MBAs in marketing and leverage our past experience in building global brands to build our site.

Style Bust: What are some of the perks and challenges about running your site?

We feel fortunate to have an opportunity to work on something we feel so passionate about. Setting our own schedules is a major perk…but on the same token, work never ends because it’s our own business.

Style Bust: How do you promote Indeeyo? Have you seen an increase in sales or traffic by using a particular marketing tool?

Indeeyo has been growing organically and we continue to outreach to the community.

Style Bust: If some fashion guru is out there right now dreaming of starting their own online boutique, what advice would you give them? What are some good first steps to building the brand and starting this business?

Network and seek advice from mentors or others in the industry as they can help you avoid some unnecessary mistakes. Building a brand takes time but the first step is to understand who your audience is and why would they want to buy from you. Hone in on what differentiates you.

Style Bust: What are some future plans for Indeeyo?

We’ll continue to build up our list of designers and finds from abroad. As we grow and evolve, we’d also like to eventually carry home décor items.

Style Bust: How can Style Bust readers stay connected with you? Anything else you’d like our readers to know about Indeeyo?

Join our facebook, twitter and email newsletter to get the latest scoop. We’re constantly adding new designers and must-have pieces to our site, and articles to our blog!

Lastly, here are a couple of examples of items found on

Amanda Christine Coral Dress
Amanda Christine Green Silk Dress
B Boheme Cocktail Ring

ideeli brings in Katrina Szish for their Holiday Campaign

ideeli, on of the fastest-growing, members-only online flash site, announced that Katrina Szish (pictured below) will join them through the holiday season as a fashion and lifestyle contributor. Szish, is an authority on lifestyle, entertainment, fashion, and beauty trends. In addition to her new role with ideeli, Szish is a style contributor for CBS News “The Early Show,” a correspondent for TB’ “Movie & A Makeover” and she is editor-in-chief of the online fashion magazine, (which is a site I was not familiar with…did you know about it?).

image of Katrina Szish

At ideeli, Szish will break down and demystify the holiday season’s most important lifestyle, fashion, and beauty trends for members, and serve as the company’s primary broadcast spokesperson.

The holiday season can be both thrilling and stressful for shoppers as they navigate a crowded and confusing retail landscape….ideeli already has built a reputation for providing members with a fun, friendly and relevant shopping experience. The holiday lineup will offer even more opportunities for the stylish and financially-savvy, and I look forward to contributing my own expertise to help eliminate the stress and focus on the thrill.

says Katrina Szish.

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